Retail pricing for an item is the price that you will find directly at that product manufacturers site, or primary retailer. RAWSTARWARS provides Less Than Retail pricing (by a big 4 cents) on All Pre-Orders and New Arrivals. It may be by only a few cents, but we are the only ones doing it. If a Pre-Order or New Arrival is not priced at retail at RAWSTARWARS, that is because the item is HOT and has already sold out from major retailers, leaving the open market the only remaining source. We then default to our Below Market Value pricing model.Market Value pricing is the average price an item is selling for from all remaining available sources, after a product is no longer available at retail through major retailers. RAWSTARWARS prices those items at Below Market Value. We are not greedy, we want to grow.

RAWSTARWARS Prices all Pre-Orders and New Arrivals at 4 cents below retail. Why? We don't need the 4 cents as much as we need YOU, our customer. Your happiness at RAWSTARWARS and repeat business is so much more valuable.RAWSTARWARS Prices all older stock, or slow moving inventory items On Sale at 10% to 50% Off in our On Sale Section.Why? We need to make room for new awesome stuff that is always coming in.RAWSTARWARS Prices HOT Collectibles no longer available through normal retail channels at Less than Market Value.Why? We are a reputable business, not scalpers. We want your trust, repeat business and loyalty, not a one and done sale. Last, the toy industry that makes all these treasures we love and share, has turned into a bit of an oligopoly. As a small business trying to grow, we do everything we can to get in front of our customers, and be recognized as a legitimate provider of collectibles with an unmatched list of value added services at no cost to our customers. We do whatever it takes to help you see us, because we KNOW we are the best. Try us out and you will know too.